Hi
We’re celebrating International Women’s Day today and I’m absolutely thrilled to see how women around the world have embraced my favourite activity.
Over the past 12 months, women’s participation in outdoor swimming has increased from 65% to 73.5% as ever more women embrace the benefits of a dip in natural water. Women, in particular, are embracing the thrill of the chill, with 65% of female outdoor swimmers saying they do so at least once per week in winter,
compared to only 44% of men.
Overall, women say the most important reason why they swim outside is for their health and wellbeing, followed by “it helps me connect with nature.”
If you haven’t yet embraced outdoor swimming, then I urge you to take the plunge. In our recent survey, 57% of women say they like outdoor swimming a lot more than they expected and only 1% say they like it less than they expected.
For an example of how much fun you can have in the water, check out the video below of me meeting some wonderful female swimmers for a dip in my local river, where we got to test Zoggs’s new thermal swimwear and see our special subscription offer celebrating women today.
Happy swimming and warm wishes,
